I'm Prepared to Join the Brave New World of Women Vacationing Without Their Family – and Traveling Alone

A couple of weeks ago, I got an email about a press trip I would not countenance. It was overseas and it was about fitness, so it would have entailed a lot of physical activity and early nights. Although I liked those activities, I wouldn't have been eager to spend a week with other people who enjoyed them. But even as I was hitting delete, I started to wonder what that would really be like: being somewhere new, without anyone to please except myself, without anything to do except exactly what I wanted. Plainly, it would be amazing. So I said “yes” and it turned out they meant the other Zoe Williams, the one who is a physician and used to be a Gladiator, and is extremely fit already, and yes, in retrospect, that should have been clear all along.

So, without meaning to and without going anywhere, I've entered the fastest-growing travel group: the female solo traveller, between 45 to 60. One tour operator reported that nearly half (46%) of their bookings are now people going alone, and 70% of those are women. They have families, they have busy social lives, they have partners, their world is absolutely full with people they could go on holiday with – and that’s why they (we) need a holiday on their own.

The more adventurous the travel, the more people are undertaking it alone. People are very interested in trekking, biking, kayaking, all the things that partners are unlikely to be aligned on in their interest. If anyone is also tired of taking teenagers to the wonders of the world, just to watch them be on their phones and answer questions such as “how much longer do we have to be here?”, they are too discreet to mention it.

The real mystery is why it’s taken so long to reach this point. My stepmother, who is totally modern in every way, would get detained before she’d go into a Belgian restaurant on her own, and even though I tease her for this constantly, I must have had a trace of it myself, to be this old before it even occurred to me to travel solo. Now I just have to go somewhere.

Benjamin Bauer Jr.
Benjamin Bauer Jr.

Digital strategist with over a decade of experience in crafting data-driven marketing campaigns.

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